Packaging is one of the most important things that a business does. It's what gives your product its identity, brings your brand, and makes it stand out from the competition. That's why packaging services in the Philippines strive to provide premiums to help businesses succeed. With the different packaging in the market, you may wonder: What is good packaging and the difference between primary, secondary, and tertiary packaging?
Whatever you call it—whether primary, secondary, or tertiary—wrapper plays an important role in how you present your product to your customers, representing its value.
It also helps in identifying the product and conveying information about it. Packaging plays a significant role in the success of your product, and hence, it cannot be ignored.
A good packaging design should be able to fulfill all these requirements:
1) It should be attractive enough to catch the customer's attention, making him/her want to buy it.
2) It should have a good brand image to help your customers easily identify your products when they see them on shelves or in stores.
3) It should protect your products from damage during transit and storage, ensuring they remain intact at all times.
4) The right packaging design will make sure that the customer receives your product safely, without having to worry about any damage or loss while handling it during shipping or delivery procedures; This helps you retain customers who might otherwise be lost due to damaged products that cannot be used as intended due to breakage or other damages during shipment or delivery processes.
Packaging services in the Philippines have provided good packaging with competitive price deals that benefit businesses. Now that you already know what good packaging is. Let's discuss further the purposes of packaging based on its types.
Packaging is an essential part of the manufacturing process. It can be used to protect, preserve, and deliver products to consumers in a cost-effective manner. Primary packaging is the packaging provided with a product as it leaves the manufacturer. Secondary packaging is used to store or transport a product after it has left its primary packaging. Tertiary packaging is used to present or display a product to customers.
Depending on the type of product, there are different types of packaging, each with its own benefits and drawbacks. Here are some key differences between primary, secondary, and tertiary packaging:
Primary packaging is the material that securely holds your product and keeps it from getting damaged during shipment and storage. Its major objective is to safeguard and maintain the product up until the point at which clients begin to use it.
Importantly, retail packaging is another name for primary packaging. It is also referred to as consumer packaging if the product is delivered to customers in its original container.
Secondary packaging is among the types of packaging that refers to additional or customized packaging, adding value to the entire product. The purpose of this is for easy tracking, convenient handling, or/and rebranding.
There are various companies that offer secondary packaging services in the Philippines. One of which is Inter Manufacturing Synergies, a trusted provider of high-quality industrial packaging offering secondary packaging for healthcare, food, cosmetics, and retail products.
Tertiary packaging is commonly referred to as bulk, external layer, or transport packing. It is designed to safely move substantial amounts of cargo to its final location. Because they pack each individual item into a large container, consolidated packaging is regarded as industrial packaging.
Manufacturers often use materials like wood or metal for tertiary packaging to ensure the protection of products. Packaging services in the Philippines use wooden crates, corrugated boxes, metal containers, or even a combination of wooden pallets and shrink wrap as tertiary packaging.
Consumers might not see tertiary packages, but remember that tertiary packaging preserves the packaging that customers will see and feel as they purchase. It helps to maintain a well-shaped and appealing packaging that will increase customer retention.
In summary, the primary packaging is the original package. Secondary packaging is an additional package that adds value to the primary package and helps it survive during shipping and handling. Tertiary packaging is a wrapping that protects and protects the product from damage while transported in bulk batches.
If you want to secure the packaging for your products, IMS got you. We are among the reliable providers of packaging services in the Philippines, specializing in healthcare, food, cosmetics, and retail products.